Jeff, you looked really different on Tuesday....
The site, which is run by donations and is used and read by over 1/3 of the internet it needs a heafty amount of money to stay free.
This isn't the first time Wikipedia has used pictures of writers and founder Jimmy Wales to garner donations. As the chart shows, Jimmy's personal appeal has pulled in a lot of money, but it still isn't enough.
However, Jimmy's appeal is no different than say, Democracy Now! urging patron's to give to keep the site free and out of the hands of advertisers. Because it's only a matter of time before some company wants to change their Wikipedia page that has information of a past scandal and Wikipedia can't say no because they can't lose the ad revenue.
I couldn't start a lot of papers with out Wikipedia's ability to give me fantastic primary sources, my best friend and I would still be trying to figure out the plot to the final season of Supernatural. So Wikipedia has more than enough reasons to take all the money I have that I didn't have to spend on books or DVDs.
However, this has resulted in some parodies, my favorite has been seeing his face looking like the picture of the article. But this one is the best one, that is probably NSFW but has gone viral.